Randa Kobeissi visits Lebanon every summer, and this summer is no different, despite the danger posed by the border conflict between Hezbollah and Israel.

Last week, she traveled from the US to her native city of Nabatieh, in southern Lebanon, to see family and friends and simply enjoy the feeling of being home.

To her, the danger is worth the stay – even though the conflict escalated very shortly after her arrival.

“It helps me maintain a relationship with my country, to stay connected to it, and to make sure my kids have the same connection to their homeland too,” she said.

Mrs Kobeissi is one of thousands of diaspora Lebanese visiting this summer. Like many, she makes the trek home at least once a year, “and in recent years, twice.”

Since 2019, the diaspora has experienced Lebanon's extreme economic, social, and political unrest when they visit their home country.

Now, they brave an armed conflict along Lebanon’s southern border that threatens to spill into the rest of the country and the wider region.

The conflict erupted just as Lebanon’s tourism sector appeared to be settling down and making gains.

In 2023, according to figures released by the country’s central bank, tourism revenue increased from the previous year by 1.7 per cent – accounting for around 30 per cent of Lebanon’s overall gross domestic product.

Still, although tourism increased last year it is not projected to do so this year – and the gains are still far from pre-2019 economic crisis levels.

Hotels, for example, are not at capacity despite the annual summer tourism boom.

“Prices are set lower than they should be while our expenses are high,” said Sheyma Akil, the front office manager of the 4-star Plaza Hotel in Beirut’s Hamra district.

This is because many of the Lebanese diaspora own houses in their home villages or stay with family and rarely need to stay in hotels. Mrs Kobeissi stays in their multi-story family villa when she visits.

The hotel industry has typically served Gulf Arab and Western tourists.

“Restaurants and car rentals will benefit more, but not hotels,” according to the luxury InterContinental Phoenicia hotel’s marketing director, Cynthia Flouty.

Hotels are counting on the Eid Al Adha holiday to herald the summer boom when the clientele will increase.

“During Adha and summer, we mainly get leisure clientele. But the situation in Gaza has affected the whole region, so we’ve lost our European and Latin-American clientele.”

The small country's hospitality sector had been recovering before October 7, she explained, but the start of the Israel-Gaza war prompted most non-Arab tourists to cancel their plans, out of fear of regional spillover.

“Now we have mostly Kuwaiti, Qatari, Iraqi, and Jordanian clientele.”

Last August, many Gulf countries imposed travel bans on Lebanon after armed clashes in the Ain Al Hilweh camp for Palestinian refugees threatened to escalate.

Saudi Arabia has since reinforced its travel ban and the UAE still discourages travel to Lebanon following the start of the Israel-Gaza war.

Marwan Haber, head of commercial operations at the state-owned Middle East Airlines, said that “Saudi and Gulf tourism was the backbone of the tourism economy. Their absence has been felt.”

Additionally, following the outbreak of violence on the Lebanon-Israel border, MEA has had to reduce its fleet “because the insurance coverage decreased because of the war”, he said.

Between January and May, the airline’s capacity was reduced by 20 per cent, Mr Haber told The National.

MEA expects “at least 90 per cent of last year’s capacity” in July and August.

“It’s always the same in summer. The diaspora doesn’t get scared of any situation here. In line with that, we expect a hot [tourism] summer – unless the situation in the region escalates.”

Mr Haber’s sentiments are echoed by Mrs Kobeissi in Nabatieh.

“I don’t think many Lebanese will stop coming to Lebanon. This place has always been unstable and it’s never stopped us before,” she said.

However, she added that this year she didn't bring her children with her. Fearing that an escalation in fighting could lead to the airport being closed, she returned to her homeland alone.

She recalled when she and her children were on holiday in Nabatieh when the 2006 Lebanon-Israel war suddenly erupted.

“My oldest son would be playing outside in our village – where it’s safer to play because if the house got bombed I didn’t want it falling on the kids – and he would see warplanes in the sky,” she told The National.

“Back then, he was too young, it was just part of life for him. It wasn’t until years later that he realized it wasn’t normal.”

“I don’t want my kids to be traumatized by war and for that to sour their relationship with Lebanon,” said Ms Kobeissi.

“I want their relationship with Lebanon to stay beautiful.”