Once renowned as a vibrant hub for Arab and international tourists, Beirut now faces a tourism drought. This year, the city’s famed hospitality industry is grappling with severe challenges, reflecting a broader crisis within Lebanon’s tourism sector. According to Pierre Ashkar, President of the Federation of Tourism Syndicates and the Syndicate of Hotel Owners, political instability and security concerns have undermined the sector, particularly impacting hotels and furnished apartments.

In an interview with Annahar Online, Ashkar revealed that hotel and furnished apartment occupancy rates in Beirut have plummeted to just 25–30% at best. Beyond Beirut, the situation is even bleaker, with most areas experiencing stagnation, except for ski resorts, which have seen increased activity due to recent snowfall.

“Ski resorts are attracting visitors, particularly for New Year’s celebrations, with establishments requiring bookings for two or three nights,” Ashkar noted.

He attributed the downturn to several interrelated factors, including the cancellation of major events and concerts, which previously attracted regional celebrities.

“This year, we’re missing renowned performers who usually draw visitors from Syria, Jordan, Iraq, and Egypt,” he explained.

Travel restrictions imposed by Western embassies advising their citizens against visiting Lebanon have further exacerbated the situation. Additionally, logistical hurdles have deterred visitors from neighboring countries. Ashkar pointed out that flights from Iraq cannot use Syrian airspace, resulting in longer travel times and higher ticket costs. Meanwhile, Jordan is preoccupied with domestic concerns linked to developments in the West Bank, redirecting its focus and resources.

While Lebanese expatriates have been returning for the holidays, their contribution to the tourism sector remains limited. Ashkar explained that 99.99% of returning expatriates own homes in Lebanon, reducing demand for hotels and furnished apartments.

“Their presence is not enough to alleviate the sector’s losses or compensate for the hardships endured over the past year and a half,” he stated.

Ashkar emphasized that Lebanon must establish stability and security to attract tourists seeking peaceful and safe destinations.

 “Our vision is for tourism to thrive year-round, not just during holiday periods,” he said, stressing the need for a comprehensive approach to revitalizing the sector.

Tourism has historically been a cornerstone of Lebanon’s economy and its gateway to the global stage. Ashkar underlined the importance of insulating the sector from political turbulence by addressing key constitutional milestones, starting with the election of a president.

“Tourism is not just an economic lifeline; it is a symbol of Lebanon’s resilience and identity. To restore confidence and attract tourists, we must ensure a secure and stable environment. Let the cedar be the only emblem representing Lebanon’s tourism,” Ashkar concluded.