In a step reflecting a practical approach toward reshaping international economic cooperation, the Chamber of Commerce in Europe, Asia & Africa (COCEAA), with the support of the Georgian Chamber of Commerce and Industry, officially launched its international initiative entitled:

“Building Business Bridges – Georgia as a Hub”

The launch took place during an official event hosted at the iconic Biltmore Hotel in the capital, Tbilisi.

The initiative aims to position Georgia as a strategic hub connecting European, Asian, and African markets, transforming it into a dynamic platform for business expansion and global outreach, while enhancing cross-border investment opportunities and cooperation.

The event was notably supported by Lebanese platform Loubnany.com, the Lebanese International Business Council (LIBC), and the Georgia & Gulf Organization (GGA), reflecting strong international collaboration.

In this context, attendees highlighted the role of H.E. the Honorary Consul of Lebanon in Georgia and President of the Chamber, Dr. Anestass El Murr, in opening new international markets for participants. His efforts contributed to strengthening cross-border partnerships and translating opportunities into tangible investments and concrete economic outcomes.

The event witnessed high-level official and diplomatic attendance, alongside prominent business leaders, representatives of the Georgian Chamber of Commerce, and various local and international economic organizations—underscoring the growing importance of this initiative on both regional and global levels.

The launch comes at a time of increasing demand for effective platforms capable of connecting markets and facilitating business mobility, with Georgia emerging as a pivotal location offering flexibility and promising opportunities for international growth and expansion.