Hailey Bieber has submitted paperwork for the trademark “Bieber Beauty” with a description of “beauty and cosmetic products".

TMZ cited legal documents as mentioning that Bieber is planning to launch "a beauty and cosmetic products line under the brand name."

“I enjoy having a bare-looking face rather than a full, done-up look. I know everybody’s different and some people enjoy a full face of makeup, but I’m just so impatient and I don’t like spending a lot of time on myself every day,” Bieber said in a Marie Claire interview in March.