Iceland’s Environmental Agency has decided to keep Fjadrargljufur canyon closed to tourists until June in order to allow vegetation and trails in the area to recover from tourists’ damage.

The closure was initially announced in January for two weeks, following Justin Bieber’s "I’ll Show You" music video which was filmed there in 2015.

Tourists flocked to the premises to imitate Bieber’s adventure, doubling visitors between 2016 and 2017, and leading to 2.3 million tourists between March 2018 and February 2019; that is almost seven times the country’s population.

“It is too simplistic to blame the entire situation on Justin Bieber. Rash behaviour by one famous person can dramatically impact an entire area if the mass follows,” Environment Minister for Iceland told the Associated Press, urging celebrities to be more aware of their actions.