GPUs Are Finally Getting a Price Cut - Which Means You Could Upgrade Your System for Less

It looks like there could be some good news for PC gamers, as it appears graphics card prices are finally falling - could the days of over-priced GPUs be over?

Not too long ago we noticed that the Nvidia RTX 4070 fell in price, prompting AMD to drop the cost of its rival RX 7800 XT, the lowest we’ve seen this GPU at. Now, this price war seems to be affecting even more older model graphics cards. 

Each time we get a new launch of GPUs it’s normally expected the price of older models will go down quite a bit, which is what we’re seeing now that Nvidia’s RTX 40 series has just received an upgrade. With the new RTX 4070 Ti Super being the latest bit of kit on the scene (alongside the RTX 4070 Super and RTX 4080 Super), earlier models, including non-Super models are expected to get some sort of discount. However, it seems like the current price cuts are steeper than we normally see with new product launches.  

Digital Trends offers a great example that illustrates this big shift in pricing. The MSI Ventus RTX 4070 Ti currently retails at $720 at the time of writing, which is around $80 less than what it launched for. You can scroll through NewEgg right now and see most of the RTX 4070 TI graphics cards are on offer, ranging from $20 to $80 off - making some high-end GPUs now more affordable than ever.